California Cruisin' in Style!

Check out these pictures I just received from my colleague, Caroline, of her dad cruising along the beaches of Southern California in his new "Beef. It's What's for Dinner" cycling jersey. That's the farthest the new jerseys have traveled since being unveiled last month during Ride the Rockies in Colorado. I love it!

Caroline's dad is helping spread the word that eating beef contributes to a healthy lifestyle by providing your body with the nutrients it needs to stay healthy and strong. Not only does it taste good, beef is also a great way to fuel your body. By supplying a nutrient bundle in every bite, eating beef is a great way to make your calories count. A 3 oz. serving of lean beef contributes less than 10% of the calories in a 2,000-calorie diet. At the same time, it supplies more than 10% of the Daily Value for these nutrients.

Our new "Team ZIP" (Zinc, Iron and Protein) fitness apparel will soon include running shirts with the tagline "Running Powered by Beef." The cycling and running jerseys feature a mouth-watering picture of two porterhouse steaks being grilled up with some red, yellow and green peppers. It looks good enough to eat!

A group of my colleagues and I are training to run in the Chicago Half-Marathon on September 9 -- the Sunday before the National Beef Cook-Off in Chicago. You better bet we'll be wearing our new Beef running jerseys and spreading the healthy beef message!

Daren

P.S. The jerseys were made by a local Greenwood Village, Colorado company called Pactimo. They are great to work with and the quality is amazing. Best of all, the minimum order is only five!