But the most shameless promotional opportunity came as I rode across the day three finish line in Montrose, Colorado. As I rode in I noticed a cameraman from KJCT Channel 8 (ABC) in Grand Junction. So I rode over and suggested that he should talk about the importance of nutrition on an event like RTR. To which he replied, "do you want to talk about it?" Of course, I was wearing my Beef jersey and said I'd be happy to!
So I did an interview on the spot and worked hard to get in a positive message about the power of beef protein. In the end, I was able to get one beef message into the piece. The final line of the piece is me saying, "Beef is what's for dinner on Ride the Rockies!" I'm actually quoted several times in the piece talking about the ride but they cut out some of my more substantive points about the benefits of lean beef in a healthy lifestyle (e.g., the amino acids in beef help repair muscle damaged in an intense workout).
Regardless, it's a great news feature on RTR from the perspective of a local community hosting the ride. Click on the link below to watch the segment...