I had a fun time promoting beef while on Ride the Rockies this year. I wore my Team ZIP (Zinc, Iron and Protein) jersey on four out of six days of riding and received lots of positive comments from fellow riders. I took every opportunity to talk to people about the benefits of beef protein in building and maintaining muscle mass on a long, endurance event (like a six-day, 400+ mile bike ride in the rockies!).But the most shameless promotional opportunity came as I rode across the day three finish line in Montrose, Colorado. As I rode in I noticed a cameraman from KJCT Channel 8 (ABC) in Grand Junction. So I rode over and suggested that he should talk about the importance of nutrition on an event like RTR. To which he replied, "do you want to talk about it?" Of course, I was wearing my Beef jersey and said I'd be happy to!
So I did an interview on the spot and worked hard to get in a positive message about the power of beef protein. In the end, I was able to get one beef message into the piece. The final line of the piece is me saying, "Beef is what's for dinner on Ride the Rockies!" I'm actually quoted several times in the piece talking about the ride but they cut out some of my more substantive points about the benefits of lean beef in a healthy lifestyle (e.g., the amino acids in beef help repair muscle damaged in an intense workout).
Regardless, it's a great news feature on RTR from the perspective of a local community hosting the ride. Click on the link below to watch the segment...
Eat beef!
Daren
Wow Daren, this is amazing! First of all, it's amazing that you were able to spread the word about the importance of beef in the diet of an athlete, and second of all, because a 400+ mile bike race sounds incredibally difficult! Congrats for finishing it and we're proud to have you represent the beef industry as an athlete!
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