A blog for (semi) athletic middle-aged men (and women) holding on to (the last vestiges of) their youth
by training for and competing in running, cycling, swimming and triathlon events!

Sunday, July 6, 2008

Now Appearing at a Sports Authority Near You

Ever shop at Sports Authority? Well, the next time you visit one of the over 400 Sports Authority stores in 45 states, don't be surprised if you find me waiting in the lobby to greet you! No, I haven't given up my day job. And don't expect me to literally welcome you to the store like a Wal-Mart greeter. But you may just see me staring back at you from a poster on an easel beckoning you to join the Sports Authority team...

So, you ask, how did DDubs become the model Sports Authority employee? Well, I wasn't "discovered" in a mall. And apparently very few people caught my brief national TV debut on CNN two weeks ago. No, the real story is that my neighbor, Natalie, works in the HR department at Denver-based Sports Authority and needed a "40-something, semi-athletic male" for a new recruitment campaign. Of course, being the good neighbor that I am, I offered to play the part :)

So I showed up at the photography studio in downtown Denver one evening not knowing what to expect (hey, it was my first modeling gig!). I showed up in my "corporate" attire black pants, blue golf shirt) so that was the shot we did first...after "makeup." Standing in front of a blank, white screen, the photographer asked me to strike various poses and "laugh" on command.

Then it was time for the "action" shots. After changing into my running gear in the "dressing room" (a very small bathroom) they put me on a treadmill that had the front section removed and told me to start running. After finding a comfortable speed (6.0 mph), I jogged along as the photographer yelled out instructions like "stop smiling" and "look more serious." So I did.

It was a little strange running on a treadmill without the display and "handle bars" along the sides. And I couldn't look down at my feet the whole time. Then the photographer asked me to "exaggerate" my movements. I was sure I was going to fall flat on my face and end up in a crumpled heap behind the machine. But I never fell and the photographer was able to get at least one good shot of me running with my head up, looking serious.

Finally, I changed into khakis and a black "Sports Authority" golf shirt for the final shot, which I call my "store manager" look (at left). I look a lot happier in my "corporate" shot (at top), but seem pretty content as a store manager. As I understand it, the point of the campaign is to attract people who are passionate about sports -- whether its running, cycling, skiing, golf, or whatever -- to a career at Sports Authority.

If I wasn't so passionate about beef...


P.S. My "store manager" pose also appears on the "careers" section of the Sports Authority website. Click here to check it out!


  1. Very cool! A new career in the making?

  2. Holy heck Daren, I had no idea you were such a celebrity!


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